Build Your Business by Design
Find hidden profit leaks, build stronger business foundations and implement practical AI systems that save time, improve profitability and support sustainable growth.
Built for design and construct businesses
Not generic business coaching. The project workflows, the industry language and the best practice examples all align to your design and construct business.
Design Your Vision · Coach Your Success · Grow Your Future
Two ways to Work ON Your Business
For Solo Business Owners
Gain support to build your brand, improve client journey systems and grow confidence in your marketing. Streamline your workflow, implement practical AI and create more capacity to design, deliver and grow.
Next intake: November 2026, starting the week beginning 2 November.
For Businesses with Teams
Develop business balance by building leadership foundations. Create clearer communication and practical processes so that your team can arrive at work with a business owner mindset. Less stress, more fun!
The work hasn't got harder.
The conditions you can't control have.
Costs keep rising
Materials, subcontractors and software all moved. The margin looked fine at quote and doesn't now.
Decisions take longer
Clients sit on proposals. Approvals stretch. The pipeline moves at someone else's pace.
Margins are tighter
There is less room for rework, unbilled variations and the hours nobody wrote down.
Business is busier.
More tools, more channels, more compliance, and more of it living in your head.
The market will keep changing.
Businesses built on strong foundations will adapt faster.
Find Your Hidden Profit Leaks
Profit rarely disappears in one place.
It slowly leaks over time in places that can be hard to measure.
Unbilled revenue
Revenue leaks quietly. Variations nobody wrote down, scope that crept, hours written off at invoicing.
Time lost to admin
Your week fills with admin, chasing and follow-up instead of the work that actually earns margin.
Decisions without numbers
Decisions get made on memory and gut feel, because the numbers aren't in front of you when you need them.
Growth that plateaus
Growth plateaus. More projects and more hours, and the same profit at the end of the year.
The Business Health Check, a short interactive diagnostic, shows you exactly where, and what to do next.
What changes when the systems are built
Running on memory and goodwill
- Constant firefighting
- Too much administration
- Working long hours but not feeling like you get ahead
- Inconsistent systems from job to job
- Unsure where AI actually fits
- No clear plan for what to fix first
Running on documented systems
- Clear business systems, used the same way every job
- Practical AI supporting everyday work
- A better, more consistent client experience
- More time for high-value work
- Greater confidence in your decisions
- Improved profitability
Choose the Right Path
For Your Business
Complete Your Business Health Check: an interactive diagnostic, not a session or a consultation. Get your personalised results, and one recommended pathway.
Support to Grow
Time to work on your business. With the Weekly Reset Room, community, connection, templates and practical AI support, so progress keeps happening after the plan is written.
Gain Clarity
Your written action plan. Work with Deb 1:1 in a 90-minute strategy session that turns your results into a prioritised plan you can act on.
Implement Change
Structured implementation in two stages: Overwhelmed to Optimised, then Ladder to Leadership where appropriate, built with you, not handed to you.
Whichever pathway is recommended, ongoing support stays available inside the Growth Studio member tools and resources.
Build a stronger business,
one week at a time.
Your weekly implementation community for residential designers, builders and trade businesses who want stronger systems, practical AI support and consistent business growth.
Not sure where to start? Complete the Business Health Check.
Build a business that operates
without depending on you
Coaching creates space to change. Ongoing support moves you from overwhelmed to optimised, through consistent implementation.
We work together every week to build one improvement at a time, until the systems are part of how the business runs.
- Every week, one improvement: built, used and kept.
- Systems go in gradually, so the business absorbs them.
- Strong foundations. AI support. Structured growth.
Growth Pathway
- 90-minute strategy session
- Business Health Check review
- Your written action plan
- Online 1:1 business specific outcomes
Overwhelmed to Optimised
- Find the profit leaks
- Build stronger systems
- Document practical workflows
- Implement AI where it creates the greatest value, when the business is ready
Ladder to Leadership
- Build team capability
- Strengthen leadership
- Improve accountability
- Reduce reliance on the business owner
Start with the Growth Pathway.
It decides what comes next.
I'm Deb McNee
I've worked inside the residential design and building industry, managing projects from concept through to completion: budgets, variations, consultants, schedules and clients. I'm also a certified organisational coach.
So when you tell me a wet fortnight pushed the schedule out, a variation never got charged, or the margin disappeared somewhere after the quote, I already understand what is happening behind the scenes, and where to start fixing it.
Design Your Vision · Coach Your Success · Grow Your Future
Before you start
The Business Health Check takes under 3 minutes. Growth Pathway is about 30 minutes of guided pre-work and one 90-minute session. Growth Studio is weekly, and designed around a working week, not on top of one. Growth Cycle consists of coaching programs with implementation built into the work you're already doing.
Start with what poor systems already cost you: rework, unbilled variations, delayed decisions, missed follow-ups and hours of repetitive administration every week. Most owners find that number is larger than any investment here. The Business Health Check is free, and each pathway's investment is shown in full on its own page before you commit to anything.
That's what the Business Health Check answers. It looks at process gaps, profit leaks and where practical AI would help, then recommends one pathway, not a menu of all three.
Your results are shown immediately as your Business Health Profile: a summary of where the business stands, your strengths, the highest priority opportunities, and one recommended next step. No call is booked, and nothing is gated behind an email address.
Start with three minutes and an honest look at the business
The Business Health Check is a short interactive diagnostic, not a session, not a consultation, and not a sales call. You get your personalised results the moment you finish.
Not ready yet?
Business Health Check, Growth Pathway, Growth Studio, Growth Cycle and Clarity Reset are trademarks of Design Coach Grow.