Growth rarely slows because of talent.
It slows because direction becomes unclear.
Creative and trade businesses are often built on skill, reputation and hard work.
Over time without structured growth, momentum becomes reactive.
Goals shift.
Energy scatters.
Progress slows.
Without clarity, alignment and accountability,
growth becomes inconsistent.
That’s where structure matters.
© 2025 by Design Coach Grow. All rights reserved.
Business Growth by Design™
Intentional growth coaching for creative and trade businesses.
Clarity
Alignment
Accountability
Education
Growth
Growth works better when it is designed...
© 2025 by Design Coach Grow. All rights reserved.
The DCG Intentional Growth Framework™ is the foundation of all our coaching work, our signature structure.
Built on the belief that growth works better when it is intentional, this signature framework provides a structured pathway for creative and trade business leaders ready to move from uncertainty to measurable progress.
Design Your Vision - Clarity & Alignment
1. Define a clear and compelling growth direction
2. Align your business to a structured, intentional pathway
Coach Your Success - Accountability & Education
3. Embed accountability into leadership and implementation
4. Strengthen commercial capability through training
Grow Your Future - Growth
5. Scale through improved systems, efficiencies and focus
Every business sits at a different stage.
Your next step depends on where you are now.
Explore the DCG pathway below that matches your stage of growth.
Business Growth by Design™
PATHWAYS - Intentional Growth Coaching
As your business grows, the support you need changes. Explore the pathway that aligns with your current stage.
CONNECT
Establish structure.
Build momentum.
Connect with community.
For business owners and teams seeking clarity, rhythm and consistent support.
• Growth Studio Community (Free)
• Intentional Growth Studio™ (Paid)
Join a community of like-minded creatives, in a structured environment to strengthen focus, sharpen mindset and embed sustainable growth habits.
IMPLEMENT
Clarify direction. Align priorities.
Drive measurable progress.
For established businesses ready to move from intention to execution.
• Intentional Growth Intensive™
(1:1 Strategic Planning Session)
• 9-Week Intentional Growth Program (Group Coaching Online)
Clarify direction. Align priorities.
Embed accountability. Structured implementation, turn strategy into results.
ADVANCE
Strengthen leadership.
Expand capability. Scale with structure.
For businesses ready to mature systems, elevate teams and scale sustainably.
Bespoke Education & Team Training:
• Ladder to Leadership™
• Scale Architecture Session™
• Secrets to Sales Success
• Process + Performance Systems
Leadership strengthens, time is managed, profitability tracked, efficient systems, team aligned to business vision, growth becomes sustainable.
Meet Deb
Certified Organisational Coach + Designer
Design Coach Grow™ (DCG) is an intentional growth coaching platform for established landscaping, design and trade businesses, supporting creative leaders and their teams to build profitable, sustainable growth through clarity, alignment and accountability.
Founded by award-winning designer and certified coach Deb McNee, Design Coach Grow™ brings together strategic thinking, creative insight, and proven coaching frameworks to support intentional growth.
Originally from rural New Zealand, Deb has a blended experience of commerce, horticulture, landscape & interior design, building construction and project management. Deb has extensive professional coaching credentials along with being a member of the Institute of Executive Coaching & Leadership (IECL).
Deb works with business owners and their teams using the internationally recognised GROW framework. Drawing on her design expertise, she has also created a set of unique nature-inspired coaching frameworks that create meaningful and sustainable, intentional growth.
Feedback - what people say about working with us...
“The DCG workshop gave me clarity on where my business is right now and my blocks. I left with renewed confidence, and a clear understanding of next steps. The coaching framework provided me with practical insight that I could immediately apply.”
- Nicola, Design Consultant
“Deb combines structure with genuine inclusivity. She keeps discussions focused and purposeful while drawing out powerful insights from the room. Our team session was engaging, collaborative, fun and highly productive.”
- Angela, Creative Business Owner
“Deb brings a calm, relaxed presence to her coaching. The growth framework felt practical and easy to implement. The monthly 1:1 sessions enabled me to focus on achieving attainable goals, in a structured way.”
- Ben, Construction Team Leader