About

I'm Deb McNee

I've worked inside the residential design and building industry, managing projects from concept through to completion — budgets, variations, consultants, schedules and clients. I understand the operational pressure because I've carried it myself.

Find Out More About Deb

Deb McNee
Why this work

I've lived the pressure of delivering projects

Most business owners in this industry are technically excellent and operationally overwhelmed. The client relationships, the budgets, the team, the projects and the daily decisions all sit in one head — yours. So when you tell me a wet fortnight pushed the schedule out, a variation never got charged, or the margin disappeared after the quote,
I already understand what is happening behind the scenes — and where to start fixing it.

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Industry depth

Qualified in Commerce, Landscaping, Design and Project Management, with extensive experience in the residential building industry, I've worked on sites, specified products, been the design and project led on end to end residential building projects.

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Coaching Experience

Trained in Life Coaching via ICF and Shirlaws Business Coaching methods. IECL Certified Organisational Coach. I believe everyone in business can benefit from having time to stop. To have space to work 'ON' the business, with the support of a growth coach.

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Implementation

With a background in finance and business development, I work alongside you to implement practical systems, stronger workflows and AI where it creates value.

Today I help business owners build businesses that don't rely on carrying everything in their head.

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Growth Studio

Support to Grow

Time to work on your business. With the Weekly Reset Room, community, connection, templates and practical AI support — so progress keeps happening after the plan is written.

Membership · Ongoing
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Growth Pathway

Gain Clarity

Your personalised roadmap for the next 90 days. Work with Deb 1:1 in a 90-minute strategy session that turns your results into a prioritised plan you can act on.

One session · Roadmap in 5 days
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Growth Cycle

Implement Change

Structured implementation in two stages — Overwhelmed to Optimised, then Ladder to Leadership where appropriate — built with you, not handed to you.

Two stages · 90 days each

Whichever pathway is recommended, ongoing support stays available inside the Growth Studio member tools and resources.

Complete Your Business Health Check

Takes around 5 minutes · Instant personalised results

Not sure which one fits?

The Business Health Check answers that.
Around five minutes, and your results recommend one pathway.

Complete Your Business Health Check

Takes around 5 minutes · Instant personalised results

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Business Health Check, Growth Pathway, Growth Studio, Growth Cycle and Clarity Reset are trademarks of Design Coach Grow.